Transactor Analytics is not transactions and numbers… it is about business altering customer insights.
Most retailers have comprehensive product data available from their stock management and POS transaction systems gathering information relating to product sales. POS systems nowadays will retain data relating to products sold, in what quantities, from which department/category, location/time of day and then almost any iteration using these metrics.
Transactor can help combine this information with consumer data gathered from loyalty or other consumer acquired information, and you have the inputs required to truly understand what makes your customers tick, and fuel powerful campaigns.
Transactor’s DataWorks™ Data Warehouse and Analytics engine captures both sets of this data, then applies years of retail knowledge and strategy, providing your business with the tools to delve deep into your customer’s basket of goods, understand behaviour which can ultimately transform the way you do business.